This is an oversimplification to me. Yes, ChatGPT looks like a distraction because it is intended to be one: OpenAI released ChatGPT not as a product but as a "showcase" to draw attention and public awareness (successfully).

But the real products are not that, but the many products with Generative AI built-in that run by calling the APIs by OpenAI and others. You can check my post about the use of APIs for instance in https://medium.com/mlearning-ai/notion-ai-way-more-of-a-real-product-than-chatgpt-b688392400dd